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Design Trends

Hottest Colors for the New Year

After careful examination of color trends in modern fashion, lifestyle and culture, we are confirming our picks for the hues that will be influential and popular in design this year.

Pinks continue to push forward and are now acting as neutrals. With the paradigm shift to pink as a gender-neutral option, pink adds another color into the neutrals family to produce an even wider range of design choices. Pink’s popularity also puts hue variations — such as mauve and rose, as well as a deep, warm red or Bordeaux hue — into the spotlight.

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A model walks the runway during the Giambattista Valli Haute Couture Fall/Winter 2017-2018 show as part of Haute Couture Paris Fashion Week on July 3, 2017 in Paris, France. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)


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A model walks the runway during the Benito Santos show at Mercedes Benz Fashion Week Mexico Spring/Summer 2018 at Altto San Angel on November 14, 2017 in Mexico City, Mexico. (Photo by Victor Chavez/Getty Images)


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Leonelle Sofa by Anthropologie. Image Credit: Anthropologie


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Ravona Chair by Anthropologie. Image Credits: Anthropologie


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Dark Cherry Love A/W 2017 Collection by Bloomingville. Image Credit: Bloomingville


Oranges and tans are trending in terracotta and clay ranges, with a subtle, pink undertone as a nod to the pink trend. The downshifting of orange values to browner and pinker tones reflects the increased interest in American West and Southwest color and design. Clay is being paired up with warm blues and cobalt.

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A model, fashion detail, walks the runway during the Chloe show as part of the Paris Fashion Week Womenswear Spring/Summer 2018 on September 28, 2017 in Paris, France. (Photo by Peter White/Getty Images)


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A model, bag detail, walks the runway during the Chloe show as part of the Paris Fashion Week Womenswear Spring/Summer 2018 on September 28, 2017 in Paris, France. (Photo by Peter White/Getty Images)


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Ikat Inlay Nightstand by Anthropologie. Image Credit: Anthropologie


Green in deep values is prevalent this year, elevating its status as a key color. With a nod to our 2018 Color of the Year, The Green Hour (DET544), the evolution of greens from the aforementioned deep values to brighter greens like Kelly green and warmer greens such as olive, cements its trend status this year.

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Salma Hayek and Mary J. Blige attend the 29th Annual Palm Springs International Film Festival Film Awards Gala - Arrivals at Palm Springs Convention Center on January 2, 2018 in Palm Springs, California. (Photo by David Crotty/Patrick McMullan via Getty Images)


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A model showcases designs on the runway at the Dilara Zakir collection show during the Mercedes-Benz China Fashion Week Spring/Summer 2018 at the Beijing Hotel on October 30, 2017 in Beijing, China. (Photo by VCG/VCG via Getty Images)


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Dunn-Edwards 2018 Color of the Year THE GREEN HOUR (DET544). Image Credit: BETHANY NAUERT


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Mina Bench by Anthropologie. Image Credit: Anthropologie


With Pantone's recent announcement highlighting Ultra Violet as its 2018 Color of the Year, purple is solidly confirmed as a trend highlight this year — and midtone lavender will be increasing its presence in product lines throughout the year.

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A model walks the runway during the Alexander Vauthier Haute Couture Fall/Winter 2017-2018 show as part of Haute Couture Paris Fashion Week on July 4, 2017 in Paris, France. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)


Cobalt leads the charge for blues. This strong statement of color adds punch to décor and highlights a mini-trend based on the 1980s Memphis movement we highlighted this past year in our trends report. Add a bright red and vivid Gen Z yellow, plus black and white, to complete this palette. In other areas of blue, denim blues and warm blues trend up.

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Bella Hadid walks the runway during the Fendi Haute Couture Fall/Winter 2017-2018 show as part of Haute Couture Paris Fashion Week on July 5, 2017 in Paris, France. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)


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Elowen Banquette by Anthropologie. Image Credit: Anthropologie


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Zolna Chair by Anthropologie. Image Credits: Anthropologie


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Image Credit: BETHANY NAUERT


To read more in-depth reporting on our 2018 Color+Design trends report launched in June 2017, click here. To view our 2018 Color of the Year, The Green Hour (DET544), visit us here.