Dunn-Edwards® 2018 Color of the Year:
The Green Hour (DET544)
10/02/2017 | Sara McLean |
Dunn-Edwards 2018 Color of the Year, The Green Hour, draws inspiration from turn-of-the-century Paris, when 5 o’clock became known as “The Green Hour” due to the popularity of absinthe. A darker shade of gray blue-green, this color embodies the timeless sense of mystery and creative revelry of the era.
About The Green Hour
Known throughout French history as "l’heure verte," The Green Hour is described as the 5-o’clock hour or
twilight, when bistros and cafés were filled with patrons and absinthe was the drink of choice. Absinthe grew in popularity in the 1840s when French troops were served the drink. By the 1860s, absinthe was so popular in French cafes, bistros and cabarets, it became known as The Green Hour. While the drink color is a more vivid green, The Green Hour reflects the time and era.
To honor our 2018 Color of the Year, we’re donating 10 percent of all sales of The Green Hour to Beautify Earth, a non-profit group bringing artists and communities together for neighborhood beautification. Offering a
range of colors to suit any mural need, we are proud to be beautifying the world.
Images by Bethany Nauert