Meet Minty Fresh — our 2020 Color of the Year
10/09/2019 | dunnedwards |
As we venture closer to a new decade, we aspire to create a balance between tranquility and modernization. Highlighting this enthusiasm and hopefulness, Minty Fresh (DE5687) is the Dunn-Edwards® 2020 Color of the Year! A cool and rejuvenating pastel green, Minty Fresh conveys a sense of quiet and ease — while honoring both stillness and progress as we move forward.
Overworked and overwhelmed by the noise and fast pace of life, many clients are looking to create spaces that embrace sustainability and put mental and physical wellness — as well as human connection and community — at the forefront. Minty Fresh pulls its inspiration from Mother Nature, as well as science, offering us a hope-filled new start — one that allows us to control the elements that are within our power while letting of things that do not serve us.
For a number of years, green hues have been popular with consumers — and variations of verdant colors continue to trend — from light cactus to dark teals and even our 2018 Color of the Year “The Green Hour.” Minty Green is a significant hue in the Dunn-Edwards 2020 color trends story, “Fresh and Free” — putting the spotlight on the vital interplay of nature and technology. Oxygenating, pure, relaxing and grounded, it inspires us to take time for reflection, renewal, and self-care.
As we head into the New Year, we move forward with enthusiasm — which means your clients will look to you for guidance in choosing the best hues to reflect this innovative and introspective trend. Take your business to the next level in 2020 by learning more about Minty Fresh — as well as our complete 2020 color and design report, “Optimistic Endeavors.” Of course, we are always here to support your success so feel free to refer your clients to our Professional Color Advisors for additional assistance!