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Color Can Change Your Buying Preferences


The science of color in marketing can have a strong impact on your psyche, and the decisions that you make. Advertisers and marketers are no strangers to this concept, and have long been using color as a way to influence your decisions when you're in the mood to buy something.

Red: This color always speaks to urgency. It can encourage you to have an appetite, and it's usually the color used for clearance sales because it's a high-energy color with the power to grab your attention, and physically stimulate you into feeling like you need to take some kind of action.

Blue: Lots of companies use blue as a way to promote trust in their brand, as it tends to have a calming effect on people, allowing you to relax and providing a sense of space and peace of mind. A lot of insurance companies like to use the color blue for their logos for that reason.

Green: Strongly associated with health, tranquility, and nature. It's obviously used a lot in promoting environmental issues, but can also draw in associations of wealth. The color green can promote harmony between body and mind, leading to decisiveness.

For more information about the science of color in marketing, please contact us at Dunn Edwards.