Draw New Tenants with our 2019 Color of the Year

In this technology-driven, fast-paced world, people are searching for a break from the information age. Constant connectivity and the stress that comes with it create a craving for genuine relationships with each other and our Earth. With that in mind, the right color can create an environment and brand that draws potential tenants desiring a safe haven. In particular, one of our 2019 trends “Sojourn,” which literally translates to “a respite,” and our Color of the Year Spice of Life provide that much-desired sense of community.

Our Color of the Year, Spice of Life — a bold dark-brown, fire-brick-red hue that boasts gorgeous orange undertones — is born from the 2019 Sojourn trend. Our 2019 color+design forecast looks not only to the design industry for color trends but also looks at what’s happening in fashion, technology, food, and other industries. These are the hues that are making their way to the forefront of interior design, furniture, accessories, paint, and textiles.

Here are some things to consider when it comes time to update your property's’ color schemes:

• Color sense — This is the psychology behind how your brain processes color. In regard to interior design, the right colors can mean the difference between a prospective tenant continuing their search elsewhere or signing a lease on the spot. (source: HPA Design Group)
• Lighting — Brightness is a vital factor when choosing color — as darker spaces without large windows need lighter, more vivid hues so the space doesn’t appear closed off, while areas with abundant bright light can integrate darker colors, as seen in this dining room painted in our 2019 Color of the Year Spice of Life.
  This dining room painted in Dunn-Edwards 2019 Color of the Year Spice of Life demonstrates how bold colors work beautifully in well-lit spaces. (Design by Samantha Williams.)
  
• Demographics — If your focus is on student housing, the use of bright and unique color combinations, especially in communal spaces, speaks to this population. Conversely, more neutral tones — with a splash of color — resonate in multi-family developments.
  
  Bright tones and diverse color combinations — particularly in shared spaces that foster community such as this lounge area — resonate with students. (Design by Jason Lai from L2 Interiors.)

When you’re ready for your next repaint, remember to consider that your targets are looking for a sense of belonging, connection, and community — and choosing right colors can help you meet their needs and draw in new tenants. Learn about all our 2019 color trends here!