Painting for the Future
06/14/2022 | Dunn Edwards |
Painting for the Future
How the latest colors and earth-friendly paints can help move your painting business forward
The year 2023 is almost here. It's hard to believe, but we're already half way through the calendar, and the clock isn't slowing down for anyone. The pandemic dramatically altered certain aspects of our lives, and its effects will echo for some time to come. It is as though we've rounded a corner in time—consumer trends, supply chains, social preferences, and geopolitical relationships have all entered a new era. Considering all of this change and upheaval, doing business the old way could leave you (and your profit margins) stuck in the past. Thankfully, bringing your business into the future only requires a little bit of color and product know-how. Read on to learn more about each.
FUTURE-FORWARD COLOR
Let's face it: as a painting contractor, you're probably asked about color more often than you'd like. Color can be intimidating, fickle, and on occasion litigious. Nobody wants to get caught in the middle of a blame game if a client isn't happy with color. But color can also be beautiful, game-changing, and it can make the difference between merely satisfied customers and those who write rave, 5-star reviews and refer all of their friends to your business. For most clients, it's nearly impossible to separate the perception of color with the sense of satisfaction of a paint job well done. So in short, color is critical to the success of your business.
If you really want to up your color game, take a look at our just announced 2023 Color + Design Trends. We'll walk you through the latest in consumer preferences through four different color and design stories, so you can easily identify your clients' styles and steer them into a color direction that feels fresh and timeless. Better yet, share the link and let your clients find their own inspiration and signature style with hand-selected palettes to inform primary and accent colors.
As your clients look to the future, do they want to live in rooms that feel nourishing and modern, romantic and casual, bright and playful, or edgy and cultured? In this year's Color + Design Trends, we've compiled an entire digital coffee table book to help them decide. Give those tired color recommendations of the past the boot and guide your clients into a new era of color.
As always, when in doubt, you and clients can turn to Dunn-Edwards in-home, online, and in-store color advisors for help with the most important color decisions.
EARTH-FRIENDLY PAINTS
The last few years have brought about a new awareness in terms of our relationship to the planet and the steps we all need to take to ensure that it is habitable for generations to come. In addition, homeowners are spending more time inside their own spaces, and with that comes an increased desire to eliminate artificial materials, chemicals, and unpleasant smells. Dunn-Edwards paints meet all of these needs, and educating clients about their earth- and human-friendliness can be a pleasant surprise to your clients.
Did you know that Dunn-Edwards constantly seeks to reduce or avoid the use of potentially harmful ingredients? Our paint formulations do not asbestos, benzene, cadmium and chromium pigments, chlorinated solvents, dioxin, ethylene glycol, formaldehyde, lead, mercury, methylene chloride, or phthalates.
Dunn-Edwards also uses VOC-free colorants in every can, and unlike colorants used by some other paint companies, Dunn-Edwards Zero VOC colorants are free of any U.S. EPA "Chemicals of Concern." That translates to safer, more odor-free painted rooms for everyone, regardless of the color selected.
In addition, Dunn-Edwards paints offer superior performance, meaning that they require less paint per application and offer a longer service life before re-application — maximizing environmental benefits, and saving your clients money.
At our LEED® Gold-certified paint manufacturing facility in Arizona, we aim to produce the most eco-efficient paint and coatings possible, with the goal of becoming a “zero-discharge” facility. Manufacturing our paints in the United States eliminates global shipping, a major source of environmental pollutants.
By offering your clients earth- and human-friendly paint choices, you can help them feel good about their painting investment. And that can translate into more jobs and referrals.
Next year is going to be here before you know it. Make sure you've got the product knowledge and color know-how you need to keep your business thriving in 2023 and beyond.
