Paint Your Property into the Future
06/13/2022 | Stephanie Castillo |
Paint Your Property into the Future
How the latest colors and earth-friendly paints can help move your property management business forward
The year 2023 is almost here. It's hard to believe, but we're already half way through the calendar, and the clock isn't slowing down for anyone. The pandemic dramatically altered certain aspects of our lives, and its effects will echo for some time to come. It is as though we've rounded a corner in time—trends, supply chains, social preferences, and geopolitical relationships have all entered a new era. Considering all of this change and upheaval, managing your property the old way could leave you (and your profit margins) stuck in the past. Thankfully, bringing your business into the future only requires a little bit of color and product know-how. Read on to learn more about each.
Let's face it: color can be intimidating and fickle. Nobody wants to get caught in the middle of a blame game if a client or tenant isn't happy with color. But color can also be beautiful, game-changing, and it can make the difference between a so-so property and one that commands top dollar. For most clients and residents, it's nearly impossible to separate the perception of color with the sense of satisfaction of a paint job well done. So in short, color is critical to the value of any property.
If you really want to up your color game, take a look at our just announced 2023 Color + Design Trends. We'll walk you through the latest through four different color and design stories, so you can easily identify your property's style and select a color palette that feels fresh and timeless. With hand-selected palettes that offer plenty of options for primary and accent colors, you're sure to find the perfect combination that will make your property sing.
A good way to inform color selection is to think about the environment and feeling you want to create. Do your residents want to live in a place that feels nourishing and modern, romantic and casual, bright and playful, or edgy and cultured? In this year's Color + Design Trends, we've compiled an entire digital coffee table book that covers each style. With plenty of visual examples, you'll be able to easily identify the mood and style that will match your property, location, and desired tenant.
Bringing your building's color palette into the future doesn't necessarily have to be a big change. For example, you could update your modern, cold white exterior facade with slightly warmer tones such as Quiet Splendor (DE5323) or Mother of Pearl (DE6029) from the Well Intentions trends palette to give it a more comforting, spa-like feel. From the same palette, deeply peaceful forest colors such as Spruce Woods (DE6238) and Mink (DE6392) can make common areas feel safe and rejuvenating, while maintaining the modern vibe.
If you're trying to attract a younger, more vibrant community, then the Live in Joy trends palette could be just what your property needs. Exterior color options range from the muted, high tech Soft Moss (DE5610) to show-stopping bolds like Stargazing (DE6336) and Kinetic Energy (DEFD49). For common areas, punchy accents include colors like Energy Orange (DE223) and Get Up and Go (DE5636). With plenty of eye-catching, high impact hues, this palette is sure to make your property stand out from the crowd.
If it's a thought-provoking and sophisticated look you're after, why not go bold? You could give your traditional, Baroque, or Victorian building a mysterious anchor hue such as Summer Night (DE5811) or Midnight Blush (DE5913) from the Liberated Nomad trends palette. For common areas, adding splashes of color such as Limelight (DE5516) or Fiery Fuchsia (DEA101) can give spaces an air of contemporary intelligence inspired by this palette.
The Life in Poetry trends palette can impart a romantic, vacation-style feeling with plenty of options for exterior color such as the chalky blue green Thundercloud (DE5774) or the more subdued and nostalgic Spooled White (DE6071). Interior common spaces can be fresh and juicy with brights such as Lemon Gelato (DE5484) and Aloe Plant (DE5583) or warm and relaxed with wine and earth-inspired hues like Terra Rosa (DE5096) and Hearth Gold (DEA165) from the same palette.
Be sure to visit the 2023 Color + Design page to see all of the colors in each palette. And as always, when in doubt, you can turn to Dunn-Edwards Community and Property Manager Services for help with the most important color decisions, painter recommendations, job specs, and more.
The last few years have brought about a new awareness in terms of our relationship to the planet and the steps we all need to take to ensure that it is habitable for generations to come. In addition, people are spending more time inside their own spaces, and with that comes an increased desire to eliminate artificial materials, chemicals, and unpleasant smells. Dunn-Edwards paints meet all of these needs, and educating clients and residents about their earth- and human-friendliness can be a significant value-add to your services.
Did you know that Dunn-Edwards constantly seeks to reduce or avoid the use of potentially harmful ingredients? Our paint formulations do not include asbestos, benzene, cadmium and chromium pigments, chlorinated solvents, dioxin, ethylene glycol, formaldehyde, lead, mercury, methylene chloride, or phthalates. This can reduce the risk of complaints from allergic or chemically-sensitive residents and employees, and make the repainting experience more pleasant for everyone in the vicinity.
Dunn-Edwards also uses VOC-free colorants in every can, and unlike colorants used by some other paint companies, Dunn-Edwards Zero VOC colorants are free of any U.S. EPA "Chemicals of Concern." That translates to safer, more odor-free painted rooms for everyone, regardless of the color selected.
In addition, Dunn-Edwards paints offer superior performance, meaning that they require less paint per application and offer a longer service life before re-application — maximizing environmental benefits, and saving your clients money.
At our LEED® Gold-certified paint manufacturing facility in Arizona, we aim to produce the most eco-efficient paint and coatings possible, with the goal of becoming a “zero-discharge” facility. Manufacturing our paints in the United States eliminates global shipping, a major source of environmental pollutants.
By offering your clients earth- and human-friendly paint choices, you can help them feel good about their painting investment. And letting residents know about the environmental benefits of your choice in paints lets them know that you care about them too.
Next year is going to be here before you know it. Make sure you've got the product knowledge and color know-how you need to keep your business thriving in 2023 and beyond.