Color + Psychology
Goodness and optimism, cherishing emotional connections with loved ones, pleasure in the present and unexpected, and a need for humor and blissful moments.
Tribe mentality gives way to global inclusion. We transcend boundaries and find ourselves grounded by rich hues that demand authenticity and a focus on the planet.
The exuberance we feel in getting outdoors and rediscovering a larger world is reflected in our June Color of the Month, Summer Sun (DE5405).
Launched in June 2020, our color + design trends report, Optimistic Endeavors: Tales of Tomorrow, highlighted five stories of optimism for a new decade through color and design. We uncovered several key consumer viewpoints that are helping us evolve, as well as validate, many of the trends launched last year.
We’re crushing on Perfect Palette’s® heavenly Purple Springs (DE5955) for May’s color of the month. The special color of purple conjures images of the vast lavender fields in Provence, France and reminds us that we will travel and explore once again.
A variety of colors come to life during spring, while some of them might be bold purples and dark pinks, nothing speaks to the freshness of the spring season like pastels. Their soft watercolor-like hues contrast against vibrant green leaves and complement gentle spring sunshine, which is why we’ve named Hint of Spring (DE5512) April’s Color of the Month.
No hues are better than bright, poppy colors encourage us to live in the present and enjoy every moment making Rose Fusion a perfect fit for this month devoted to love and beyond.
What better time to freshen a home’s look than at the beginning of a new year and a new decade to boot? We published our 2020 color and design trend report last year, and now it’s time to see if those colors and trends suit you.
Gardner Health Services wanted to transform its downtown San Jose headquarters into a neighborhood landmark, a community beacon and a source of pride. To solve this problem, Gardner hired Artik to re-envision the building’s exterior to more closely reflect the company’s cultural diversity, as well as the neighboring communities.
The season invites us to slow down and reflect, begging us to nest at home, cozy up to a fire, journal and enjoy a cup of hot cocoa. This reflective time offers the opportunity to assess design priorities in your home.