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Identifies 142 Historically Accurate Hues from American West Architecture

LOS ANGELES (February 5, 2015) – Warm adobe walls and rich Victorian facades were among the inspiration for the historically accurate paint colors in the new Dunn-Edwards Then, Now and Forever paint palette collection. The paint manufacturer teamed up with Architectural Resources Group, a historic preservation architecture firm, to study 300 years of American West architecture and 700 colors before selecting the 142 definitive Southwestern hues.

"Designers and architects suggested that Dunn-Edwards take the lead in establishing a historic color collection for the Southwest, since we've been an influence for 85 years" said Sara McLean, color marketing manager at Dunn-Edwards Paints, "We were happy to answer that call and set off on the assignment quite meticulously."

A dedicated team of color experts studied photographs of hundreds of buildings from the 1600s to the 1960s. From Mission and Victorian to Mid-Century, the team examined architectural styles that spanned several eras and sported distinct hues. A careful analysis of paint on these historical buildings provided color schemes representative of the American Western culture. The end product established the color scheme of the Southwest.

All 142 historical colors will be integrated seamlessly into the new Perfect Palette display, color library, color album, fandeck and designer travel kit for easy selection on-the-go. To support the launch of the new collection, Dunn-Edwards will introduce a new array of digital tools, including InstaColor, a new mobile app, and ColorView, a color rendering tool that allows you to upload a picture of a room and paint it virtually. Professionals can download color swatches into an expanded range of programs, including Adobe Illustrator, REVIT and Sketch-Up. And, for the first time ever, with Color-Ark Home consumers will have the opportunity to store their color purchases in an online database for future reference.

For more information about Then, Now & Forever, watch this video. To request a color album or fandeck, contact Dunn-Edwards at or (888) DE PAINT.


NOTE TO EDITORS: Color photos and/or samples are available of the Then, Now & Forever tools.