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ColorTech

We Could All Be Seeing Different Colors

When humans look around at the world, they tend to believe that everyone sees the same colors. Recent studies involving color science reveals this isn't entirely true. One person's red can be another person's blue, but that doesn't change the emotion or meaning of that color. The results of these scientific studies prove that choosing colors for interior and exterior design are truly about individual perception.


Blue Strawberries

Interesting color science suggests that what one person calls a red strawberry is the color blue to someone else. Regardless, the strawberry still tastes as sweet to each person. The idea that the color wheel rotates differently for people goes against the standard belief that people with normal vision see all the same colors. This new color science explains that when a baby is born, his or her brain absorbs whatever information is received and creates an individual perception. There's no default way programmed in a human mind to respond to color, instead people develop their own unique color perception.



Colors and Emotions

A different perception of color doesn't change the emotional responses people experience. The shorter wavelengths of a clear sky referred to as blue are calming while the longer wavelengths referred to as warm yellow, orange, and red are energizing. At night and midday, blue light dominates due to the way the atmosphere distributes sunlight, and this is when life slows to either sleep at night or avoid the intense UV light of midday. At sunrise and sunset, yellow light is dominant; this is when life is more active. According to new interesting color science, seeing colors differently has no discernible effect on these wavelength responses.


No matter how you perceive color, our experts at Dunn-Edwards Paints® help you create the desired style, theme, and mood for your space.