The latest design trend to hit the market is the art of scent design. Beyond celebrity perfumes and typical seasonal fragrances we've become accustomed to lies designers whose focus is on the olfactory senses.
I recently heard of this trend through our yearly international Color Marketing Group (CMG) meeting where I met Tracy Pepe, owner of
Nose Knows Design in
Scent Marketing on The Today Show
Nose Knows Design
Nose Knows Design,
Creative Inspiration comes from everywhere and
She further exclaims, “As a pioneer in my world, within a new industry meaning under 25 years, it is like a kid in a candy store - I rarely say NO to a challenge but I do say no to many ideas. I find color-design just fascinating, and with my interest in synesthesia, (I guess I have a slight condition of it), when I smell I can see color and how it will make us feel in a space, my sixth sense."
With scent playing such a significant role in her life, I wondered what
As for least favorite scents? “Sweet florals! I am not crazy about perfume in general and I really do not like perfumes in general. I appreciate if they are crafted well, and I can value perfumers who work on projects for years as a craft but truthfully - scent should not be so personal, it should be appreciated more."
What is the smell of color? Tracy Pepe has this figured out, and with the launch of Déjà vu, a fragrance collection based on several colors of the CMG 2014 color forecast, each color delivers a specific aroma personality that you can practically smell on your computer screen. Here are the four fragrances:
Lipstain: Wanton passion meets intimate comfort. A scent designed to paint sensory pleasures in a palette of deep blushing colors and rich, fragrant ingredients.
Cocoa Repose: Shameless notes of benzoin and dark earthy chocolate melt with vanilla so smooth and rich that a mere trace of it suggests an intimate connection.
RE-BLUED: Sun-kissed and sea breezed, the scent of RE-BLUED soothes the senses like a sailboat ride over gentle waves.
Analog: Mossy notes roll out like a green carpet for the spirits of the forest to grace in their entire luminous splendor.
To read about the Déjà vu collection in its entirety, click here.
What's Next? “OH my! The list is huge, Déjà vu is the scent system I am launching to the design trade hoping to teach how scent and color work in design. In the field of branding I'm working on scented bus shelters for McDonalds with fresh coffee, and scenting high-end appliances so when you open the oven it smells like pizza without cooking. In the artistic world, I am working at the Toronto Festival with a local artist to feature scent as an art in an outdoor exhibit at Nuit et Blanche in Toronto.
In the research field, I am working with a world class research team, studying five areas on how scent impacts space. And finally, I am writing my book on the entire journey of scenting spaces." With a full plate of projects and several upcoming speaking engagements, Tracy Pepe's work as ambassador of scent design will soon be everywhere.
To read more on Nose Knows Design, http://www.noseknowsdesign.com
All photography with permission and courtesy of Tracy Pepe at Nose Knows Design.