As I began my design trek through the halls of Maison & Objet this fall, my eye instantly swept over to phenomenally colorful floor display. I ran over to check out this new found treasure and was instantly greeted by a gregarious gentleman named Jean Boggio. He immediately introduced himself as the co-owner and designer for Jean Boggio for Franz. With his guiding hand, he showed me through the exhibit and spoke about the history of the company and his design aesthetic.
Jean Boggio, a well-known French designer, was born in Algeria, North Africa. With Italian, French and Spanish ancestry as well as a father who was an antiques merchant, Boggio was destined to work in a creative industry. His father exposed him to treasures and antiques from North Africa, Egypt and other exotic places. Plus, his grandfather was a sailor who told him many Chinese legends giving him further inspiration.
At the early age of 18, Boggio started a fashion accessory business. His jewelry designs, one of an amazing amethyst and sterling ring he showed me during our conversation, were imaginative through his interpretations of metals and precious stones.
Transitioning into art, product and interior design, Jean Boggio's work is a blend of exotic flavors. He has worked for Haviland as an art director and designed for famous brands such as Hermes, Ritz, Longwy, and Baccarat.
Jean Boggio for Franz
In 2005, Boggio met with the CEO of Franz Collection Francis Chen. They discussed the philosophies of Lao and Zhuangzi and came up with a design aesthetic. They created the first line for Jean Boggio for Franz “China Impression", which interprets the beauty of the East through a French aesthetic and is showcased in the Franz Collection's porcelain artwork.
Classic Art Deco with Sino-French Aesthetics
With benevolence as its corporate philosophy, Franz Collection delivers design that integrates Eastern and Western aesthetics and Eastern philosophies. Designs are inspired by Zhuangzi, which means born with nature, and unified with all beings. A review by the New York Times considered Jean Boggio as a “dream weaver that moves Alice in Wonderland into glass windows". This creativity is applied to wood, metal, silk and porcelain, creating a new Rococo fashion of the 21 st century.
In the 18 th century, China had a significant influence on France that later developed Rococo art. This design spread throughout the world and the decorative patterns used flowers, leaves, palm trees, waves, bubbles and seashells. Through interior design and landscape design, along with textile, porcelain and lacquer work, all put special focus on floral pattern details. Rococo is the essence of Sino-French aesthetics.
The ultimate luxurious Rococo style is said to be “Sino-French". Jean Boggio for Franz develops colorful fantasies combined with trans-cultural ambiance and beautiful colors through the interpretation of Sino-French. The designs are also considered to be a reinterpretation of “New Chinese Style".
Jean Boggio Accolades
In 2008, the French National Porcelain Museum in Limoges held a Jean Boggio exhibition featuring Jean's work with globally known brands such as Haviland, Ritz, Longwy, and Baccarat. And his work “Extraordinary Garden", a white screen, was chosen by the 2010 Maison & Objet Show as their main promotional image.
Some of Europe's most well-known celebrities collect his work. In addition, Martinez Hotel in Cannes, Hilton Arc de Triomphe on Avenue des Champs-Élysées and La Sivoliere Hotel in the French Alps have also ordered Jean Boggio for Franz.
Jean Boggio is a true inspiration. Here is a view of a few of his designs:
Photography by by Sara McLean and courtesy Jean Boggio for Franz
For more information, visit the website: www.jeanboggioforfranz.com