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3 Design Decisions That Impact ROI

Design Trends

When thinking about making changes to your home, whether it be for immediate resale purposes or personal upgrade, there are a number of questions that come to mind. Something that homeowners should always consider is whether or not the design choice be a good return on investment.

Designing a home for resale is not the same as designing one for yourself. Fran Kerzner of Sherman Oaks, California-based Design Synthesis notes, “Designing for resale requires choosing colors and materials that will appeal to the largest audience.” Making decisions based on ROI means making smart and lasting choices in your home. There are, of course, a number of ways to increase the value of your home, but there are a few stand out choices that are sure to make an impact.

Fresh Paint
Lindsey Meyer, founder of the shoppable showroom for lifestyle brands, Batch, believes a little paint can go a long way. “Freshen up paint where possible [...] older wood cabinets that are showing age are easily updated with a semi-gloss bright white paint.” The timeless neutrality makes white a go-to choice when considering resale. Consider Dunn-Edwards’ DEW380 White or DEW 381 Droplets for a great, crisp white cabinet color to maintain clean look and feel.


Front Door
Curb appeal can be everything. It can be the difference in potential buyers stopping, or simply driving right on by. That’s why your front door is always in an important design feature. Replacing your run of the mill front door with a steel or fiberglass version can net you around a 70% return on investment, according to the 2017 Cost vs. Value Report. When it comes to the door’s color, well it all depends on what demographic of buyer’s you’re looking to attract. The Los Angeles Times and LA feng shui expert Francoise Courty-Dan says, “A bright, rich front door creates yang energy, which is active and male and is usually more appealing to younger people,” Adding to your home’s curb appeal can go a long way in making a healthy return on your investment.


Image Credit: STRUKTR Studios

Possibly one of the simplest updates you can make with the biggest impacts is changing out the hardware on cabinets and drawers. Switching out traditional knobs for brass bar pulls or simple bronze knobs can be an easy way to bring a room into the current decade and make it universally appealing.


When looking at design updates take a peek at our 2017 Residential Trends report. Considering essential rules, such as clean lines and open spaces, can help when it comes to capitalizing on design those updates.