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LOS ANGELES - (December 17, 2013) Dunn-Edwards has introduced a new and improved version of its Eff-Stop Premium epoxy-fortified acrylic primer/sealer for interior and exterior masonry. Eff-Stop Premium provides excellent alkali and efflorescence resistance on properly cured tilt-up concrete, poured-in-place concrete, stucco, and block. “The New and Improved Eff-Stop Premium provides key improvements in alkali resistance making it suitable for use on surfaces with a pH level of 6 to 13." said Sam Carrillo, senior product manager.

The new and improved Eff-Stop Premium masonry primer/sealer will debut in all Dunn-Edwards stores on December 17. Like all Dunn-Edwards products that bear the EG-free logo, Eff-Stop Premium is ethylene glycol (EG)-free and produced in the world's only LEED Gold-certified paint manufacturing plant. For more information about Dunn-Edwards products, visit, or contact your local sales representative.